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About Keep It Co-Op


Keep it Coop is an association of New Mexico credit unions and co-operative businesses. Working together, we are investing in our communities and serving our Members.


What is a Co-Op?

A Co-Op is an organization that follows the Cooperative Principles and works to build a community-focused economy.


The Cooperative Principles

1. Voluntary and open member-ownership

2. Democratic member-owner control

3. Member-owners' economic participation

4. Autonomy and independence

5. Education, training and information

6. Cooperation among cooperatives

7. Concern for community


How to Support Your Local Co-Op
  • Tell a friend

  • Shop at a Co-Op

  • Open a bank account at a Co-Op

  • Take out a loan at a Co-Op

  • Become a member-owner at one or more co-ops

  • Volunteer at a Co-Op

  • Apply to serve on a Co-Op board


One Co-Op's Perspective

At Del Norte Credit Union, our research told us that ourmembers care that we are a cooperative. In fact, of members responding to a survey, 18% said they promote us because we are a) locally owned or b) not a big bank or c) we are a financial cooperative. We decided that we would Keep It Co-Op:
we would partner with local cooperatives and educate the people of Northern New Mexico that cooperation among cooperatives is essential for our survival and good for the world.


We have partnered with other cooperatives in our communities to provide some fun for our Members on top of the services we offer as not-for-profit businesses. 


Our cooperative events have included Shred Days for members, allowing them to safely shred personal papers, financial information and any paper members would like to shred.


We also sponsor summer concerts together. Programs sponsored together have included the Santa Fe Bandstand, a community concert in the Santa Fe Railyard, and the Los Alamos Summer Concert Series.

DNCU bags at Concert

In The


Community Engagement @ dncuEveryday

Community Events @ dncuEveryday

Sponsorships and Scholarships @


Our goal is to advance co-op businesses in
New Mexico

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